UNICORN SERVICES

Our Talent Attraction 360° model ensures that you attract, engage, and hire the right talent in a way that is both cost-effective and genuinely impactful. Our service offering scales to your needs: you can overhaul your entire talent attraction strategy with our help or choose specific areas where you need an extra pair of hands.

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Pricing

UNICORN PACKAGES

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UNICORN lead 360°
€10,000

PER MONTH

When everyone does a little, no one leads the whole.
‍
We don't just come in as an extra pair of hands. We take ownership.
Talent Attraction usually doesn't fail due to a lack of ideas. It fails because campaigns, content, hiring managers, and external partners are pulling in different directions, and the big picture doesn't really belong to anyone. A lot happens. Too little is built.

THIS IS FOR YOU IF…
Your growth requires a steady stream of new talent, but Talent Attraction lacks a clear owner.
You may have added tools, vendors, and internal meetings. Yet, the big picture falls apart between responsibilities. Management needs a clear overview, hiring managers need support, and the team needs a shared direction. You don't need another vendor. You need someone who keeps the whole picture in their hands.
‍
One direction. One big picture. Someone who actually leads.

What the partnership includes:
Management of the entire Talent Attraction ecosystem
Building the strategy, goals, and roadmap
Continuous recruitment marketing
Continuous employer branding campaigns
Campaign planning and management
Development of target audiences, key messages, and content
One production session per month
Ten ready-to-publish pieces of content per month
Initial phone screening of candidates
Development of the candidate journey
Coordination of internal teams and external partners
Coaching for management and hiring managers
Reporting on the overall progress and continuous development
unicorn partner 180°
€6,000

PER MONTH

If every recruitment starts from scratch, you aren't building anything.
‍
A single campaign might fill an open position. It doesn't make your company an employer that people know, remember, and choose. Lasting interest isn't created by one-off stunts. It is built one decision, one piece of content, and one interaction at a time.
‍
THIS IS FOR YOU IF…
You are tired of starting every recruitment process from a blank slate. You may have run successful campaigns, but once they end, your visibility drops, the lessons are forgotten, and the next search begins in a rush. You want a continuous direction for your efforts, not disconnected spikes. You need a partner who participates in the thinking, challenges your decisions, and keeps things moving even when there isn't an urgent vacancy.

You are no longer just recruiting. You are building a position from which to recruit.

What the partnership includes:
Ongoing recruitment marketing
Ongoing employer branding campaigns
Campaign planning and management
Planning of target audiences, key messages, and content themes
One production session every two months
Six ready-to-publish pieces of content per month
Phone screening of applicants
Summary of the most promising applicants
Regular joint planning
Monthly reporting and continuous development
Expert support from Purple Unicorn throughout the partnership
unicorn growth 100°
€4,500

PER MONTH

If you have to polish your employer brand, you already have a problem.

Nobody believes in a perfect workplace. Yet, employer marketing is filled with the same perfect people, perfect days, and perfect promises.
It might look good, but it doesn't feel like anything.
‍
THIS IS FOR YOU IF…
You recruit regularly, but your company's day-to-day reality is more interesting than what your public image suggests. You may have posted photos, talked about good vibes, and promised a flat hierarchy. So has everyone else. You have stories, personalities, and culture, but no time, material, or resources to make them visible.
‍
You don't need a prettier facade. You need your own unique thing.

What the partnership includes:
Ongoing recruitment marketing
Ongoing employer branding campaigns
Campaign planning and management
Design and production of advertising materials
One production session every three months
Four ready-to-publish pieces of content per month
Monthly reporting and continuous development
Expert support from Purple Unicorn throughout the collaboration
unicorn match 75°
€3,000

PER MONTH

A candidate is not a CV. And a CV is not a decision.

The number of applicants means nothing if you don't know who is worth pursuing. More applications can just mean more uncertainty and more to sift through. The pile grows, but you're no closer to a decision.
‍
THIS IS FOR YOU IF…
You want to reach interesting talent but don't want to spend your workdays browsing applications, guessing, and making initial calls. You need a partner who doesn't just pass names along.

A partner who dares to listen, think, and take a stand.

What the collaboration includes:
Refining the target audience and candidate profile
Continuous recruitment marketing
Campaign planning and management
Ad materials created from the client's existing assets
Continuous monitoring and optimization of advertising
Phone screening of candidates based on agreed-upon criteria
A summary of the most promising candidates
Monthly reporting and continuous development
Purple Unicorn expert support throughout the partnership
unicorn attract 60°
€2,000

PER MONTH

You don't need to be seen more. You need to matter more.

Increasing the number of applicants is an easy goal. It is more valuable to make the right person for you think: that could be my place. A job posting says a position is open. It doesn't yet say why anyone should care.
‍
THIS IS FOR YOU IF…
You are getting too few applications, or you are getting them, but none feel right. You may have increased visibility, rewritten the ad, or put more money into distribution. Yet, nothing essential changes. The problem isn't necessarily how many people see you. The problem is that what they see looks just like everything else.
‍
WHEN THERE ARE NO OPENINGS?
We keep you visible even between searches. When the next position opens, you won't be an unknown company begging for attention. You will be a name that already has an image.

When the right person encounters you, they will recognize something that cannot be swapped for a competitor's name.

What the partnership includes:
Clarifying the target audience and candidate profile
Continuous recruitment marketing
Campaign planning and management
Ad materials based on client-provided assets
Continuous monitoring and optimization of advertising
Monthly reporting and continuous development
Purple Unicorn expert support throughout the partnership
UNICORN lead 360°
€120,000

PER YEAR

When everyone is responsible for a little bit, no one is leading the whole.
‍
We aren't just an extra pair of hands. We take the lead.
Talent attraction rarely fails due to a lack of ideas. It fails because campaigns, content, hiring managers, and external partners are all pulling in different directions, and the big picture doesn't really belong to anyone. A lot happens. Too little is built.

THIS IS FOR YOU IF…
Your growth requires a constant stream of new talent, but your talent attraction lacks a clear owner.
You may have added tools, vendors, and internal meetings. Yet, the big picture falls through the cracks of divided responsibilities. Leadership needs a clear overview, hiring managers need support, and your team needs a shared direction. You don't need another vendor. You need someone who keeps the whole thing in their hands.
‍
One direction. One big picture. Someone who actually leads.

What the partnership includes:
Management of the Talent Attraction ecosystem
Building the strategy, goals, and plan
Continuous recruitment marketing
Continuous employer branding campaigns
Campaign planning and management
Development of target audiences, key messages, and content
One production session per month
Ten ready-to-publish pieces of content per month
Candidate phone screening
Development of the candidate journey
Coordination of internal stakeholders and external partners
Coaching for management and hiring managers
Reporting and continuous development of the entire scope
unicorn partner 180°
€72,000

PER YEAR

If every recruitment starts from scratch, you aren't building anything.
‍
A single campaign might fill an open position. It doesn't make your company an employer that people know, remember, and choose. Lasting interest isn't created by one-off stunts. It is built one decision, one piece of content, and one interaction at a time.
‍
THIS IS FOR YOU IF…
You are tired of starting every recruitment process from a blank slate. You may have run successful campaigns, but once they end, your visibility drops, the lessons are forgotten, and the next search begins in a rush. You want a consistent direction for your efforts, not disconnected spikes. You need a partner who contributes to the strategy, challenges your decisions, and keeps things moving even when there isn't an urgent vacancy.

You are no longer just recruiting. You are building a position from which to recruit.

What the partnership includes:
Continuous recruitment marketing
Ongoing employer branding campaigns
Campaign planning and management
Planning of target audiences, key messages, and content themes
One production session every two months
Six ready-to-publish pieces of content per month
Phone screening of applicants
Summary of the most promising applicants
Regular joint planning
Monthly reporting and continuous development
Expert support from Purple Unicorn throughout the partnership
unicorn growth 100°
€54,000

PER YEAR

If you have to polish your employer brand, you already have a problem.

Nobody believes in a perfect workplace. Yet, employer marketing is filled with the same perfect people, perfect days, and perfect promises.
It might look good, but it doesn't feel like anything.
‍
THIS IS FOR YOU IF…
You recruit regularly, but your company's day-to-day reality is more interesting than what the outside world sees. You may have posted photos, talked about good vibes, and promised a flat hierarchy. So has everyone else. You have stories, personalities, and culture, but no time, materials, or people to make them visible.
‍
You don't need a prettier facade. You need your own unique thing.

What the partnership includes:
Continuous recruitment marketing
Ongoing employer branding campaigns
Campaign planning and management
Design and production of advertising materials
One production session every three months
Four publication-ready pieces of content per month
Monthly reporting and continuous development
Expert support from Purple Unicorn throughout the partnership
unicorn match 75°
€36,000

PER YEAR

A candidate is not just a CV. And a CV is not a decision.

The number of applicants doesn't matter if you don't know who to continue the conversation with. More applications can just mean more uncertainty and more to sift through. The pile grows, but you're no closer to a decision.
‍
THIS IS FOR YOU IF…
You want to reach interesting talent but don't want to spend your workdays browsing applications, guessing, and making initial calls. You need a partner who doesn't just pass names along.

A partner needs to have the courage to listen, think, and take a stand.

What the partnership includes:
Refining the target audience and candidate profile
Continuous recruitment marketing
Campaign planning and management
Ad materials created from the client's existing assets
Continuous monitoring and optimization of advertising
Phone screening of candidates based on agreed-upon criteria
A summary of the most promising candidates
Monthly reporting and continuous development
Expert support from Purple Unicorn throughout the partnership
unicorn attract 60°
€24,000

PER YEAR

You don't need to be seen more. You need to matter more.

Increasing the number of applicants is an easy goal. It is more valuable to get the right person for you to think: that could be my place. A job posting says that a position is open. It doesn't yet say why anyone should care.
‍
THIS IS FOR YOU IF…
You get too few applications, or you get them, but none of them feel right. Perhaps you have increased your visibility, rewritten the ad, or put more money into distribution. Yet nothing essential changes. The problem is not necessarily how many people see you. The problem is that what they see looks just like everything else.
‍
WHEN THERE ARE NO OPEN POSITIONS?
We keep you visible even between searches. When the next position opens, you won't be an unknown company asking for attention. You will be a name that already has an image.

When the right person encounters you, they will recognize something that cannot be swapped for a competitor's name.

What the collaboration includes:
Refining the target audience and candidate profile
Continuous recruitment marketing
Campaign planning and management
Ad creative using client-provided assets
Continuous monitoring and optimization of advertising
Monthly reporting and continuous development
Expert support from Purple Unicorn throughout the collaboration

Additional services

You can purchase services as individual assignments, to complement a chosen package, or to build a fully customized solution for your company's needs. Pricing is determined by the scope of the service – you will receive a quote quickly after a meeting.

Individual recruitment campaigns
(Starting from €2,000/campaign)

- Target audience analysis and strategic planning
- Targeted recruitment advertising
- Lightweight ad creative using client-provided assets
- Campaign management, optimization, and reporting

Social media channel management (Starting from €1,500/month/channel)

- Monthly content plan
- 1 hour of filming per month
- Four ready-to-publish content pieces per month
- Copywriting, polishing, and publishing
- Monthly reporting

Content production (From €2,500/production cycle)

- Content planning
- Photo and video production
- Four ready-to-publish content pieces
- Copywriting and final polishing

Career page development (From €3,500)

- Evaluation of current career pages
- Structure and content planning
- Copywriting for web pages
- Development suggestions for the candidate journey

Recruitment events
(From €3,500/event)

- Event concept design
- Reaching the target audience
- Event marketing
- Registration coordination
- Post-event reporting

‍
Event staff from €1,000/event

Phone screening
(From €1,500)

- Phone interviews based on agreed criteria
- Candidate summaries
- Recommendations for next steps and interview scheduling

Podcast production (from €1,500)

- Studio max. 5 h
- Multi-camera 4K video production (max. 4 people/episode)
- Audio mixing, editing - One social media teaser/episode.

EXECUTIVE SEARCH
(Starting from €4,500/search)

- Defining the search profile and target group
- Mapping potential talent
- Contacting candidates
- Assessing interest and current situation
- Presenting potential candidates

Why Talent Attraction 360°?

We believe that the best talent isn't just found; it has to be attracted. That’s why we created the Talent Attraction 360° model, which combines strategic planning, talent marketing, organic social media, and recruitment process development. Our approach is smart, multi-channel, and cost-effective, ensuring your company stands out and attracts exactly the right people.